Please save the date for our winter VSAO Evening Lecture! We are so pleased that long-time VSAO member Professor Martin Danahay (Brock University) will be speaking about “Arts and Crafts as a Brand” on Thursday 12 March 2020, 6:30 pm. Room 1210, Bahen Centre, University of Toronto.
Here is the abstract for his upcoming talk:
Arts and Crafts designs, especially prints designed by William Morris, have been adopted by contemporary companies, most notable by H & M in their “Morris & Co x H& M” line of clothing. The H & M web site refers to the “Arts and Crafts brand” which raises the question whether this term can legitimately be applied to the original nineteenth-century movement. Was Arts and Crafts a “brand”? If so, how does Morris’s political agenda coincide or conflict with the idea of a “brand”? And what happens to the political aspects of Arts and Crafts when original Morris designs are repurposed as shirts? Finally, is there an indissoluble connection between and arts and crafts design and politics?